Category : strategy-and-innovation

12 business stories from 2015 and how they will play out in 2016
12 business stories from 2015 and how they will play out in 2016

Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more

Revisiting innovation at the bottom of the pyramid
Revisiting innovation at the bottom of the pyramid

How do you come up with the disruptive differentiators that will serve the unique needs of the millions of Indians with limited purchasing power, and who are difficult to access? Co-create and build ground-up