Category : strategy-and-innovation
New Rules of Business
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
Strategic Intent
Post the sale, there's every chance that the global business daily will expand its presence in Asia. Its market entry in India could depend on whether its new Japanese owner presses the right diplomatic buttons.
Dispatches from China
The days of relying on a single sustainable competitive advantage are over; companies must focus on spotting new sources of advantage, exploiting them fast, and quickly moving on
New Rules of Business
Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
Virtuoso
Baba Prasad, president and CEO of Vivékin Group, talks about how to create a long-term plan when you don't know the long term
The Gist
The best approach depends on the problem at hand, says the book—Your Strategy Needs a Strategy by Martin Reeves, Knut Haanaes and Janmejaya Sinha
New Rules of Business
Personalized messages that are contextual and location-specific work the best
Linda Hill, author of Collective Genius, believes leaders should create a context in which people are willing and able to innovate.
New Rules of Business
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
Stories At Work
The first step is to acknowledge the anti-story and then put a more powerful story in its place
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