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Tag : brian-chesky

Strategic Intent

The hotel industry’s big battle with Airbnb
  • Indrajit Gupta
  • Feb 11, 2018 11:02a.m.
  • Strategy and Innovation
The hotel industry’s big battle with Airbnb

Airbnb may have changed the game with its online home stay listing model. But the hotel industry isn’t waiting in the sidelines. It is fighting back

  • Read Time : 5 mins
  • Tags
  • Brian Chesky
  • hotel industry
  • Airbnb
  • Sharing Economy

New Rules of Business

Reputation Management: What to Do When Your Brand Is Hit by a Scandal
  • Rajesh Srivastava
  • Aug 12, 2015 11:08a.m.
  • Strategy and Innovation
Reputation Management: What to Do When Your Brand Is Hit by a Scandal

As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work

  • Read Time : 6 mins
  • 1 Comment
  • Tags
  • Brian Chesky
  • China
  • Nestle
  • Airbnb
  • Revlon
  • Mattel
  • Uber
  • Negative perception
  • PepsiCo
  • Coca-Cola
  • Sarge toy car
  • Cadbury
  • Reputation management
  • Brand image
  • Maggi
  • Jet Airways

Editors Picks

Five publicity lessons Mahatma Gandhi teaches entrepreneurs
The thinking Indian’s guide to Aadhaar
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When a tech idea goes into a government office
Aadhaar and we the people of India

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