New Rules of Business
Why you should treat your employees as well as your customers
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
Category : strategy-and-innovation
The real reason why Myntra moved to an app-only strategy
Flipkart and Myntra see mobile phones as a disruptive force in retail
7 Lessons About Agility: How to Succeed in Turbulent Worlds
How organizations and individuals can achieve success through agility
The Curator
Why questions score over answers
All discovery, invention, innovation are outcomes of curiosity, of asking all manner of questions.
New Rules of Business
How Zara, Sensodyne and others use behavioural science to unlock value
Why customers behave the way they do and what you can do to influence their behaviour
Stories At Work
Case studies are dead. Long live success stories
Make case studies interesting to read, easy to recall and effortless to retell by introducing elements of a good story
Dispatches from China
Farmville comes to real life - on a plot of land near you
Alibaba's group-buying website Juhuasuan lets urban users contract farmers to grow selected vegetables on spare plots of land and ship them back to them
New Rules of Business
Why you should sell your brand as an experience
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
New Rules of Business
Transform your workplace into a fun place
A happy work environment leads to better creativity, productivity and engagement
Dispatches from China
How KFC battled the eight-legged chicken (and other stories)
Rumours and planted stories can make or mar a brand’s fortunes. Here's how to counter - or not counter - them
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