New Rules of Business
Thinking from the customers' point of view creates winners
Successful companies build products that appeal to the customers' self interest rather than their own.
Category : strategy-and-innovation
How to Build Your Business 2.0
The seven lessons I learnt on how to foster a culture of innovation and build breakthrough teams
Six Key Trends that are shaking up the Internet Economy
For the next 10 years, it will be an Asian revolution in e-commerce
New Rules of Business
Why chasing profit may be self defeating
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
Letter from the Silicon Valley
Traditional marketing is dead
Growth hacking is the new way, where companies craft the product in way that encourage users to evangelize the product
What does it take to become a Management Guru?
Management scholars in India could do well to study closely the success of global gurus like Jagdish Sheth
New Rules of Business
The Rule of 3
These simple rules help build enduring businesses
New Rules of Business
The Enduring Rules for Business Success
Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
Adapt or Die
Can large organisations be nimble, disruptive and inspiring places to work? Yes, if they dismantle hierarchical, bureaucratic ways of working, says management guru Gary Hamel.
New Rules of Business
How to get your sales team to build relationships
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
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