New Rules of Business
Develop a Growth Hacker's mindset
How to attract users without having to shell out money on traditional marketing activities
Category : strategy-and-innovation
Either you share or you lose
People are finding ways to share everything. Technology is enabling a new method of consumption that gives people access without ownership. Sooner or later your business will be a target
Stories At Work
Get out of the clichés trap
How do you ensure that your company's values are not just abstract concepts? Listen and share stories from employees on how they are living these values
New Rules of Business
What successful companies do to win customer loyalty
Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
Dispatches from China
Why Costco's online-first approach in China is a smart strategy
Its virtual store allows it to test the waters without making a big investment and by riding the wave of the country's e-commerce boom
Rajesh Patil is building a different kind of real estate firm - and reaping the rewards
The maverick chairman of leading Pune-based realtor Kolte-Patil Developers is scripting a transformation story that's turned every known precept on its head and made him an outcast in his own industry
Lessons from the House of Tata on Technology and Innovation
There are increasing signs of breakthroughs that could provide disproportionate returns to Tata companies
New Rules of Business
Are you asking the right question?
Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution
New Rules of Business
How to turn problems into solutions
Lessons from low-cost carriers and the gin market in India
Strategic Intent
Who's eating your lunch?
In the new world of digitization, if you don’t disrupt your own business, it could take a start-up with just 50 people backed by venture capital money to blow a huge hole in your business.
Editors Picks
Latest