Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage

• Read Time : 3 mins

• Tags
• Uber
• Airbnb
• Prosumers
• PepsiCo India
• Effort justification

How to attract users without having to shell out money on traditional marketing activities

• Read Time : 4 mins

• Tags
• Growth hacking
• Dropbox
• Reliance Communications
• Dead space advertising
• Gmail
• Apple
• Gillette
• Google

Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud

• Read Time : 6 mins

• Tags
• Customer satisfaction
• Ritz-Carlton
• Amazon
• Jeff Bezos
• Big Data
• IKEA
• Behavioural economics
• Brand advocates

Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution

• Read Time : 6 mins

• Tags
• Blue ocean strategy
• UB Group
• Blue Riband Duet
• Michael Dell
• Low-cost carriers
• Energy bars

Lessons from low-cost carriers and the gin market in India

• Play Time : 6 mins

• Tags
• Low-cost carriers
• Business opportunity
• Blue Riband Duet

The solution is simple: Build a culture of trust

• Read Time : 4 mins

• Tags
• Culture of trust
• Motivation
• Maslow's hierarchy of needs
• Engagement

Create a fair and transparent workplace that allows for autonomy and is free of fear

• Play Time : 6 mins

• Tags
• Culture of trust
• Motivation
• Maslow's hierarchy of needs
• Employee engagement

These simple behavioural changes can help you become a leader

• Read Time : 4 mins

• Tags
• Leadership
• Non verbal communication
• Leaders

For aspiring leaders, simple changes in the way they speak and behave can help improve relationships with co-workers

• Play Time : 6 mins

• Tags
• Leadership
• Non Verbal Communication
• Leaders

Successful companies build products that appeal to the customers' self interest rather than their own.

• Play Time : 4 mins

• Tags
• Apple
• Smartwatch
• Inside - Outside Way of Thinking