New Rules of Business
Why chasing profit may be self defeating
Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
New Rules of Business
The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world.
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New Rules of Business
The Rule of 3
These simple rules help build enduring businesses
New Rules of Business
The Enduring Rules for Business Success
Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice
New Rules of Business
How to get your sales team to build relationships
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
New Rules of Business
The new mantra of consultative selling
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
New Rules of Business
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
New Rules of Business
Turning Your Customers into Brand Advocates
There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.
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