Becoming indistractable

Nir Eyal wrote the definitive book on how to design tech products that will get people hooked. His latest book ‘Indistractable’ has advice on how to avoid digital distractions and hold our own in this war for our attention. Some insights from the book

D Shivakumar


How to Control Your Attention and Choose Your Life

By Nir Eyal

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About the author

D Shivakumar
D Shivakumar

Operating Partner

Advent International

Shivakumar is Operating Partner at Advent International. Before this, he was President (Corporate Strategy and Business Development) at Aditya Birla Group. Earlier assignments include: Chairman & CEO at Pepsico India and prior to that, Managing Director at Nokia India. Before joining Nokia, he worked with consumer electronics maker Philips and top consumer goods firm Hindustan Unilever. He is an engineer from IIT Chennai and an MBA from IIM Calcutta.

Shivakumar has written three books: Reflections - a collection of Shivs articles; The Right Choice - Resolving Ten Career Dilemmas; and The Art of Management. The latter two are business bestsellers.

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