Becoming indistractable

Nir Eyal wrote the definitive book on how to design tech products that will get people hooked. His latest book ‘Indistractable’ has advice on how to avoid digital distractions and hold our own in this war for our attention. Some insights from the book

D Shivakumar

Indistractable:

How to Control Your Attention and Choose Your Life

By Nir Eyal

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About the author

D Shivakumar
D Shivakumar

President (Corporate Strategy and Business Development)

Aditya Birla Group

Before his current assignment at Aditya Birla Group, Shivakumar was Chairman & CEO at Pepsico India. Prior to that he was Managing Director at Nokia India. Before joining Nokia, he worked with consumer electronics maker Philips and top consumer goods firm Hindustan Unilever. He is an engineer from IIT Chennai and an MBA from IIM Calcutta.

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