Tag : economies-of-engagement
The Gist
Nir Eyal wrote the definitive book on how to design tech products that will get people hooked. His latest book ‘Indistractable’ has advice on how to avoid digital distractions and hold our own in this war for our attention. Some insights from the book
This Week: Building modern empires through economies of engagement, the importance of anonymity, and deliberate practice
The tech giants are rewriting the rules of how business empires are built. How deeply they can engage the millions on their network is the key to the kingdom. No business, including their own, is invulnerable. The concluding part in a two-part series
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