• Explore
    • By Category

      • Entrepreneurship
      • People
      • Leadership
      • Technology
      • Big Ideas
      • Strategy and Innovation
      • Capital

      By Content Type

      • Articles
      • Columns
      • Videos
      • Podcasts

      Editors picks

      Around the web

      Contributors

  • About Us
    • Who we are
    • Founding Members
    • Advisory Council
    • Media
  • Sign In
  • Sign In

Tag : advertisement

New Rules of Business

Smart strategies to get customers to actively seek out your brand communication
  • Rajesh Srivastava
  • Jul 15, 2015 12:07p.m.
  • Strategy and Innovation
Smart strategies to get customers to actively seek out your brand communication

Personalized messages that are contextual and location-specific work the best

  • Read Time : 5 mins
  • Tags
  • Location-specific ads
  • Personalized ads
  • Likability principle
  • Advertisement
  • Geo-fencing
  • Dynamic advertising
  • Brand communication
  • Contextual ads
  • Reciprocal principle
  • Customized ads

Editors Picks

Five publicity lessons Mahatma Gandhi teaches entrepreneurs
The thinking Indian’s guide to Aadhaar
How business schools in India have killed off research
When a tech idea goes into a government office
Aadhaar and we the people of India

Latest

How to read like Bill Gates
Eating our own dog food
Understanding platform power—disruption or destruction?
The man who admits he got it wrong on occasion—and still ruled world cricket
Masters of the universe
  • About Us
  • Careers
  • Privacy
  • Terms

Subscribe to Founding Fuel's weekly newsletter for voices of reason in an unreasonable world

We will not spam you. You can unsubscribe at any time.

Copyright Founding Fuel Publishing Pvt Ltd © 2015-2019