Founding Fuel

Tag : advertisement

New Rules of Business

Smart strategies to get customers to actively seek out your brand communication

Personalized messages that are contextual and location-specific work the best

Read Time : 5 mins

Editors Picks

Five publicity lessons Mahatma Gandhi teaches entrepreneurs

The thinking Indian’s guide to Aadhaar

How business schools in India have killed off research

When a tech idea goes into a government office

Aadhaar and we the people of India

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Spot change as it happens gradually. Or get swept away suddenly

Understanding the TikTok phenomenon

TikTok: More than 15-seconds of fame?

Do I need a “Killer Instinct”?

Learning to stay relevant