When every team has access to the same AI tools, your advantage will be in knowing what wasn’t said

• Read Time : 7 mins

• Tags
• Artificial Intelligence
• User experience
• Data Analytics
• Consumer Behaviour

Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari

• Read Time : 5 mins

• Tags
• Entrepreneurship
• tech startups
• Middle India
• Consumer Behaviour
• book extract

September 23, 2020: Manohar Parrikar and a story of watermelons; The FinCEN files; How people decide what to buy; Dating protocols

• Read Time : 4 mins

• Tags
• Consumer Behaviour
• Alistair Rennie
• Jonny Protheroe
• Work From Home
• Manohar Parrikar
• Education
• FinCEN Files

July 22: What the Holocaust can teach us about beauty; should you pay employees based on the locations they work from; the Covid boom

• Read Time : 3 mins

• Tags
• Holacracy
• COVID-19
• Work From Home
• Brian Robertson
• Consumer Behaviour

July 21: The surprising connection between Maggi and Mahabharat; John Lewis on how to get into good trouble; why WFH isn’t new

• Read Time : 3 mins

• Tags
• Brand loyalty
• Consumer Behaviour
• John Lewis
• David Remnick
• Work From Home
• Andre Agassi
• Boris Becker

During a recession, people go out of their way to look good. It may seem counter-intuitive. But it is to retain a semblance of normalcy and that is why sales of lipsticks boom. But things are different now

• Read Time : 3 mins

• Tags
• COVID-19
• cosmetics industry
• beauty business
• Consumer Behaviour

Catch the father-and-son duo Damodar Mall and Harsh Mall on episode 1 of Founding Fuel's new weekly show, Talkin' 'Bout My Generation

• Play Time : 46 mins

• Tags
• COVID-19
• Millennials
• Consumer Behaviour
• comfort brands

That line from the Dire Straits classic Money for Nothing says it well: people facing the uncertainty caused by a pandemic, are turning to familiar, comfort brands. Here’s a view on the phenomena from a millennial in New York, and perspective from his dad in Mumbai

• Read Time : 3 mins
• 1 Comment

• Tags
• Retail
• lockdown
• Consumer Behaviour

The Sholay generation knew how to party over movies with friends. Netflix Party wants to recreate the experience for millennials. Apparently, the crazier the movie, the better it is

• Read Time : 2 mins
• 1 Comment

• Tags
• NP
• Hotstar
• Consumer Behaviour
• Covid-19
• Netflix Party
• the future of TV
• Lockdown
• Varun Narang

The do-learn-do mantra to learn continually

• Read Time : 2 mins

• Tags
• continuous learning
• TikTok
• action learning
• Consumer Behaviour
• Lifelong Learning