To make sense of the uncertainties and disruptions around us, we must try and understand the underlying human attitudes and behaviour. There’s much for brands and marketers to learn from the TikTok phenomenon

• Read Time : 8 mins

• Tags
• TikTok
• Millennials
• Consumer Behaviour

IDEO China’s Charles Hayes on how the globally renowned design and consulting company operates in a Chinese context

• Read Time : 6 mins

• Tags
• Design thinking
• China
• five whys
• customer empathy
• Ethnography
• Charles Hayes
• consumer behaviour
• innovation
• IDEO
• Hunter Gatherer restaurant

The owner of KFC and Pizza Hut, once the darling of China's fast food sector, has lost substantial ground due to repeated scandals and plain brand fatigue. Post its split from the parent Yum Brands, can Yum China get its mojo back?

• Read Time : 8 mins

• Tags
• Yum! Brands
• Consumer behaviour
• Fast food in China
• KFC

PepsiCo India's CEO shares insights from Jack and Suzy Welch's latest book

• Read Time : 5 mins

• Tags
• Human Resources
• Work Culture
• Marketing
• Leadership
• Consumer Behaviour