It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons

• Play Time : 5 mins

• Tags
• Consultative selling
• Apple
• Reciprocal principle
• Likeability principle

Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.

• Read Time : 3 mins

• Tags
• Consultative selling
• Apple
• Reciprocal principle
• Likeability principle