The Gist
Ideas from outside can jumpstart your innovation effort
![Ideas from outside can jumpstart your innovation effort](https://d25ecq9zgd9hts.cloudfront.net/img/2015/09/not-invented-here.jpg)
Every industry thinks it is unique and has little to learn from someone else. Ramon Vullings and Marc Heleven’s book, 'Not Invented Here: Cross-Industry Innovation', shows how you can learn from other industries