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Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
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So You Think You've Got a Strategy
The best approach depends on the problem at hand, says the book—Your Strategy Needs a Strategy by Martin Reeves, Knut Haanaes and Janmejaya Sinha
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