New Rules of Business
Smart strategies to get customers to actively seek out your brand communication
Personalized messages that are contextual and location-specific work the best
Tag : reciprocal-principle
New Rules of Business
How to get your sales team to build relationships
It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons
New Rules of Business
The new mantra of consultative selling
Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
Editors Picks
Latest