
When Data Is Right but Decisions Go Wrong
Strategy fails not from lack of information, but from outdated assumptions about what it implies
235 results

Strategy fails not from lack of information, but from outdated assumptions about what it implies

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

A field report on family ownership, continuity, and the craft of building for the long term

Ten of our best work through the year—on business, leadership, and geopolitical trends

Why India’s corporate leaders can no longer separate digital risk from strategic resilience

Products succeed when they answer what people feel, not just what they need

The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation

A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”

Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”

Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’

In conversation with D Shivakumar, the acclaimed economist revisits the soul of business—from Boeing’s fall to Apple's hollow shell—and what real strategy should look like

In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play


The best books of the year on how the past informs the future, tackling tough situations, and technology

SoftBank insider Alok Sama talks about the mind of the investment company’s iconic founder Masayoshi Son, how venture capital operates, the tech bros, India’s true potential, and more

Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently

Why businesses need a holistic climate action plan. Now!

Propelled by the Toyota and Suzuki partnership, the resurgence of hybrids is a signal that the electric mobility revolution in India may take a lot longer than was assumed

An extract from Harit Nagpal’s new book ‘Adapt: To Thrive, Not Just Survive’ on how the new CEO of an AC company that ranked fourth in a market of six big players, found a sustainable differentiator: making the company “easy to deal with”

At the heart of the fintech major’s precarious slide lies the abject failure of its Super App strategy. But that’s just one part of the story.

An annual round up of the most memorable books of the year

Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read

Chairman and MD Sanjiv Puri is trying to kill three birds with one stone

His value lifestyle brand Zudio has caught the attention of the entire retail industry. It also signals a coming of age of retail in small town India

The outlook for fintech companies has shifted from unchecked optimism to uncertainty. The rose-tinted glasses are off and some of the well-funded companies are pivoting. Their future will depend on their ability to look beyond technology as the panacea. Part 1 of a 4-part series

The ground reality has changed. Fintechs are realising that partnerships and ecosystem thinking are key to winning the market, not competing with the incumbents. Part 2 of a 4-part series

Here’s a pattern that I’ve observed throughout my career: incumbents mostly lose; they somehow survive but don’t thrive. An incumbent growing faster than the market over a decade is more an exception, rather than the rule.

The three-month-long takeover saga is reaching its climax. What happens next? (Updated on December 6, and December 24, 2022)

August 4, 2022: Admitting weakness; How CIA killed al-Zawahiri; Ironies never sleep

More than two-and-a-half months have passed since Adani announced its intent. And yet there is no sign of a quick closure, as it was widely anticipated