The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world.
30 articles
Business strategist Rajesh Srivastava analyses some of the recent news: Shanghai Disney’s glocal strategy and its clash with local rival Wanda City, and whether a tax on junk food is enough to fight obesity
Rajesh Srivastava
Corporate Veteran, Thought Leader, Educator & Bestselling Author
Business strategist Rajesh Srivastava draws insights on building an enduring business, the power of persuasion and countering divisive leaders
Rajesh Srivastava
Corporate Veteran, Thought Leader, Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses how environment-friendly Tesla’s Model 3 really is and the future of the discount store
Rajesh Srivastava
Corporate Veteran, Thought Leader, Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in March
Rajesh Srivastava
Corporate Veteran, Thought Leader, Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in February 2016: Alphabet vs. Apple, Amazon’s push in India and the entry of godmen in business
Rajesh Srivastava
Corporate Veteran, Thought Leader, Educator & Bestselling Author
Business strategist Rajesh Srivastava analyses some of the recent business news: Netflix’s India strategy, GE’s move to Boston, the bloodbath among food tech firms, and General Motors’ Maven service
Rajesh Srivastava
Corporate Veteran, Thought Leader, Educator & Bestselling Author
Involve customers and cede control over certain activities by providing them an obstacle-free, easy-to-navigate and secure platform to perform tasks
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New age competition is hydra-headed, indirect and invisible. The best way to tame it: be obsessed about your customers
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As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
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Unilever, particularly through its Lifebuoy brand, and Apple are reaping the rewards of looking after the interests of all their stakeholders
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A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
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Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
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Personalized messages that are contextual and location-specific work the best
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Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
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Skilled, knowledgeable employees help their companies gain enduring competitive advantage
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Why customers behave the way they do and what you can do to influence their behaviour
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How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
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A happy work environment leads to better creativity, productivity and engagement
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With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
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Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
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Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
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How to attract users without having to shell out money on traditional marketing activities
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Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
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Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution
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The solution is simple: Build a culture of trust
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These simple behavioural changes can help you become a leader
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Successful businesses reach for a higher cause - providing a memorable experience that enriches customers' lives
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Smart companies aren't hiring salespeople anymore. They're investing, with good reason, in a different breed altogether.
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Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
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