Ask Bagchi
When Does One Say 'No' to Business?
Say no if you don't have the particular competence, but the customer's reputation rests on it and there is a deadline
Columns
New Rules of Business
A Brand Is Not Enough. Create a Cool Brand
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
Strategic Intent
Will Nikkei fuel FT's Asian ambitions?
Post the sale, there's every chance that the global business daily will expand its presence in Asia. Its market entry in India could depend on whether its new Japanese owner presses the right diplomatic buttons.
Dispatches from China
You are only as good as your next big idea
The days of relying on a single sustainable competitive advantage are over; companies must focus on spotting new sources of advantage, exploiting them fast, and quickly moving on
Cautionary Tales
What about those who don't have war chests?
CarToq.com came out of nowhere to surprise its more established competitors and continues to grow relentlessly
New Rules of Business
Wooing the multi-channel shopper: How traditional retailers can compete with e-tailers
Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
New Rules of Business
Smart strategies to get customers to actively seek out your brand communication
Personalized messages that are contextual and location-specific work the best
Private Unlimited
Here's to the Crazy Ones
You don't have to be mentally imbalanced to become an entrepreneur. But if you are, occasionally it helps
Letter from the Silicon Valley
5 Tips to make your company a talent magnet
How to attract and retain the best candidates
New Rules of Business
How to reduce cost and gain competitive advantage
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
Editors Picks
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