About the author

Harsh Vardhan
Harsh Vardhan

Strategy Consultant

Harsh Vardhan is a senior industry professional with over 40 years of experience in marketing, strategy, sales and loyalty management. He has worked with HCL, ITC, JWT, O&M, McCann and Draft Worldwide in various leadership roles. He has had a track record of developing and launching new products, and turning around underperforming businesses. He worked closely with clients like General Motors, Air India, Warner Lambert, Danone, Columbia Pictures, Bacardi, Unilever, Iridium, Titan, and several others. He was responsible for setting up large scale loyalty programmes for leading Indian and global companies. During his entrepreneurial journey he launched several start-up ventures in marketing technology.

Harsh now consults with organisations in business strategy and marketing, and mentors start-ups. He is a faculty member at leading business schools in India and abroad teaching courses in strategy, consulting and entrepreneurship. He has done significant work in the area of value innovation in the current tech-driven environment. He is an alumnus of XLRI, Jamshedpur.

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