The real world vs the idea of One Big Story
This Week: juggling contradictory principles, UDAN scheme, learnings from Michael Phelps, Airbnb vs hotel industry, the inevitability of Roger Federer and more
Tag : airbnb
Technology and the new influencers
This Week: Airbnb vs the hospitality industry, developing a unique perspective, and why Big Tech needs to be disrupted
Strategic Intent
The hotel industry’s big battle with Airbnb
Airbnb may have changed the game with its online home stay listing model. But the hotel industry isn’t waiting in the sidelines. It is fighting back
Stories At Work
Stories, not places, inspire us to travel
Storytelling can help tourism. For travellers seek memories not just photographs
New Rules of Business
Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
New Rules of Business
How to get customers to own your brand
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
Either you share or you lose
People are finding ways to share everything. Technology is enabling a new method of consumption that gives people access without ownership. Sooner or later your business will be a target
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