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Tag : market-research

Strategic Intent

The hare and the tortoise
  • Indrajit Gupta
  • Jul 28, 2022 1:07p.m.
  • Strategy and Innovation
The hare and the tortoise

The R K Swamy Hansa group remains the last man standing, even as almost all the large homegrown advertising-led groups have thrown in the towel. How did the Swamy brothers, Srinivasan and Shekar, pull it off?

  • Read Time : 7 mins
  • Tags
  • Neil Vasudeva
  • R K Swamy Hansa group
  • Advertising and marketing
  • market research
  • BBDO
  • Srinivasan Swamy
  • R K Swamy BBDO
  • Shekar Swamy
  • Brahm Vasudeva

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