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Tag : phygital

How do you keep track of your changing customer needs?
  • Founding Fuel
  • Apr 28, 2019 4:04a.m.
  • Newsletter
How do you keep track of your changing customer needs?

The digitisation wave and Andy Grove’s strategic inflection points, Clayton Christensen on understanding the customer’s jobs to be done, disruptive technologies, optimising board composition in the digital era, and understanding “phygital”

  • Read Time : 3 mins
  • Tags
  • Clayton Christensen
  • Disruptive technologies
  • Competing Against Luck
  • Customer Driven Innovation
  • Phygital
  • Customer insights
  • Innovation
  • Andy Grove
  • Only the Paranoid Survive
  • books
What is “phygital” and why you should care about it
  • Amrita Chowdhury
  • Dec 19, 2016 8:12a.m.
  • Strategy and Innovation
What is “phygital” and why you should care about it

People move seamlessly between the physical and the digital world. Shouldn’t your consumer experience too? A four-step model shows how to create a better experience

  • Read Time : 10 mins
  • 1 Comment
  • Tags
  • consumer experience
  • User experience
  • consumer journey mapping
  • Phygital

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