Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• loss aversion
• Sensodyne
• Behavioural science
• social proof
• Starbucks
• The Economist
• OnePlus
• fear of regret
• sunk cost fallacy
• Amazon Prime
• Bagpiper whisky
• expert bias
• Zara
• scarcity effect