Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Behavioural science
• social proof
• loss aversion
• OnePlus
• sunk cost fallacy
• Starbucks
• scarcity effect
• The Economist
• fear of regret
• expert bias
• Zara
• Amazon Prime
• Sensodyne
• Bagpiper whisky