Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• loss aversion
• fear of regret
• The Economist
• Starbucks
• sunk cost fallacy
• Behavioural science
• Amazon Prime
• OnePlus
• scarcity effect
• Sensodyne
• Zara
• expert bias
• social proof
• Bagpiper whisky