Just Do It, Again
Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently
Category : strategy-and-innovation
The Gist
How to reinvent your career
Insights from Herminia Ibarra’s book, ‘working Identity’
Strategic Intent
Hybrids in an EV era
Propelled by the Toyota and Suzuki partnership, the resurgence of hybrids is a signal that the electric mobility revolution in India may take a lot longer than was assumed
Reliability wins customers
An extract from Harit Nagpal’s new book ‘Adapt: To Thrive, Not Just Survive’ on how the new CEO of an AC company that ranked fourth in a market of six big players, found a sustainable differentiator: making the company “easy to deal with”
Masterclass | Heatwave, Flood & Water Stress
The Indian economy is in danger of suffering a heatstroke
As it rolls out the world’s biggest-ever election, there’s a bigger challenge confronting India’s governance systems: Heat
Strategic Intent
Behind Crotonville’s demise
It is tempting to dismiss corporate universities as a relic of a bygone era. The reality may well be a bit more nuanced
Tales of transitions
Many competent leaders from different domains aspire to join public life. But the transition is never an easy one
Strategic Intent
Paytm: Emperor’s new clothes
At the heart of the fintech major’s precarious slide lies the abject failure of its Super App strategy. But that’s just one part of the story.
Creative marketing in the digital age: How far is too far?
Marketing lessons from the Poonam Pandey episode
Thompson ad mortem. Who cares?
Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read
Editors Picks
Latest