New Rules of Business
Why you should sell your brand as an experience
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
Category : strategy-and-innovation
New Rules of Business
Transform your workplace into a fun place
A happy work environment leads to better creativity, productivity and engagement
Dispatches from China
How KFC battled the eight-legged chicken (and other stories)
Rumours and planted stories can make or mar a brand’s fortunes. Here's how to counter - or not counter - them
Stories At Work
Lessons on pitching from 'Shark Tank'
How to make your pitch credible, viable and persuasive enough for someone to believe in you and want to put their money on your idea
Dispatches from China
Baidu Waimai is finding its way into customers' hearts through their stomachs
Food delivery services like Baidu Waimai have found an opportunity in helping people try out new restaurants and restaurants expand their customer base
New Rules of Business
Disrupt or destroy your own business to make it stronger
With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
Why you need to have a chief innovation officer
How Tata group's R. Gopalakrishnan, Cognizant's Sukumar Rajagopal, Titan's LR Natarajan and BMC Software's Suhas Kelkar built an ecosystem for innovation
Strategic Intent
Why Reliance is struggling to launch its 4G service
Reliance's famed project management skills are being severely tested as its strains every sinew to roll out its mammoth broadband wireless network. At its core, questions are being raised about its centralised organisational model for managing its new ventures
What you can learn about high-tech innovation from Polaroid
The ability to frame a problem, a relentless striving for a better solution, and careful patenting are some of the lessons
New Rules of Business
How giving your business a new twist can unlock growth
Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
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