About the author
Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.
Articles By Me
New Rules of Business 2.0 / Disruptors
English dominates the internet, excluding crores of Indians. In this video, Reverie Language Technologies’ co-founders Arvind Pani and Vivekanand Pani talk about bridging the language barrier, what to look for in a co-founder, and why startups should not rush to get investors
New Rules of Business 2.0 / Disruptors
In this video, Kunal Shah, founder and chairman of FreeCharge, talks about the behavioural insights behind FreeCharge and how trust in people gets you the best outcomes
New Rules of Business
Business strategist Rajesh Srivastava analyses some of the recent news: Shanghai Disney’s glocal strategy and its clash with local rival Wanda City, and whether a tax on junk food is enough to fight obesity
New Rules of Business 2.0 / Disruptors
In this video, Neeraj Kakkar, co-founder of the Paper Boat brand and Shripad Nadkarni, an investor in the brand, talk about the magic formula that got people hooked and which helped them create a new beverages segment—ethnic drinks
New Rules of Business 2.0 / Disruptors
In this video, Arunabh Kumar, founder of The Viral Fever, talks about what helps them stand out. In a word, content
New Rules of Business
Business strategist Rajesh Srivastava draws insights on building an enduring business, the power of persuasion and countering divisive leaders
New Rules of Business
Business strategist Rajesh Srivastava analyses how environment-friendly Tesla’s Model 3 really is and the future of the discount store
New Rules of Business
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in March
New Rules of Business
Business strategist Rajesh Srivastava analyses some of the news that dominated headlines in February 2016: Alphabet vs. Apple, Amazon’s push in India and the entry of godmen in business
New Rules of Business
Business strategist Rajesh Srivastava analyses some of the recent business news: Netflix’s India strategy, GE’s move to Boston, the bloodbath among food tech firms, and General Motors’ Maven service
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