Stories At Work

How to make your pitch credible, viable and persuasive enough for someone to believe in you and want to put their money on your idea
Category : strategy-and-innovation
Stories At Work
How to make your pitch credible, viable and persuasive enough for someone to believe in you and want to put their money on your idea
Dispatches from China
Food delivery services like Baidu Waimai have found an opportunity in helping people try out new restaurants and restaurants expand their customer base
New Rules of Business
With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
How Tata group's R. Gopalakrishnan, Cognizant's Sukumar Rajagopal, Titan's LR Natarajan and BMC Software's Suhas Kelkar built an ecosystem for innovation
Strategic Intent
Reliance's famed project management skills are being severely tested as its strains every sinew to roll out its mammoth broadband wireless network. At its core, questions are being raised about its centralised organisational model for managing its new ventures
The ability to frame a problem, a relentless striving for a better solution, and careful patenting are some of the lessons
New Rules of Business
Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
Stories At Work
Narratives are much more memorable than bullet points on a PowerPoint slide when trying to make your teams understand your strategy
New Rules of Business
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
Dispatches from China
BGI's secret sauce: an endless curiosity, a unique low-cost platform and a willingness to take on ambitious projects
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