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Tag : starbucks
New Rules of Business
How to reduce cost and gain competitive advantage
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
New Rules of Business
Why you should treat your employees as well as your customers
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
New Rules of Business
How Zara, Sensodyne and others use behavioural science to unlock value
Why customers behave the way they do and what you can do to influence their behaviour
New Rules of Business
Why you should sell your brand as an experience
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
Dispatches from China
How KFC battled the eight-legged chicken (and other stories)
Rumours and planted stories can make or mar a brand’s fortunes. Here's how to counter - or not counter - them
The Future of India
Trends in the US could portend the challenges India will face
Editors Picks
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