New Rules of Business
Reputation Management: What to Do When Your Brand Is Hit by a Scandal
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
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New Rules of Business
How to get customers to own your brand
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
Either you share or you lose
People are finding ways to share everything. Technology is enabling a new method of consumption that gives people access without ownership. Sooner or later your business will be a target
Don Tapscott on Digital Disruption
The Digital Economy warrants a fundamentally new social contract, says Don Tapscott, a leading expert on the impact of technology on business and society.
Strategic Intent
How to go global in a jiffy
It often took several years - and sometimes decades - for companies to spread their wings around the world. But now, the old globalisation model is set to change dramatically.
Letter from the Silicon Valley
Don’t comment on the library. Read the books
Should venture capitalists be worried about a bubble? It's not relevant
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