For companies and individuals alike, a competitive advantage keeps getting harder to win and maintain. This is the first article in a five-part series that explores how today’s companies can stand out in a competitive marketplace, differentiate their products and build a high-value firm

• Read Time : 4 mins

• Tags
• Brand Building
• Customer Loyalty
• Deregulation
• Digital disruption
• Innovation

Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising

• Read Time : 4 mins

• Tags
• Brand Building
• Advertising
• Public Relations
• Customer Loyalty
• Google