
What successful companies do to win customer loyalty
Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
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Fresh perspectives and timely insights from the Founding Fuel network. Stay current with the latest articles, conversations, and ideas shaping leadership and business strategy.

Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
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Its virtual store allows it to test the waters without making a big investment and by riding the wave of the country's e-commerce boom
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The maverick chairman of leading Pune-based realtor Kolte-Patil Developers is scripting a transformation story that's turned every known precept on its head and made him an outcast in his own industry

Indrajit Gupta
Co-founder and Director | Founding Fuel

There are increasing signs of breakthroughs that could provide disproportionate returns to Tata companies

Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

The state of journalism today came about because my tribe misused the power vested in them.

Charles Assisi
Co-founder and Director | Founding Fuel

PepsiCo India's CEO shares insights from Jack and Suzy Welch's latest book
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Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution
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Lessons from low-cost carriers and the gin market in India
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Pepsico’s CEO shares lessons from Ram Charan's book on how business leaders grapple with uncertainty
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In the new world of digitization, if you don’t disrupt your own business, it could take a start-up with just 50 people backed by venture capital money to blow a huge hole in your business.
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To build an Indian software product company from Chennai is tough. Freshdesk did it. And it is now taking the fight to its US rival Zendesk.

Founding Fuel

How does one build trust among founders in a start up team?
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Trends in the US could portend the challenges India will face

Rishikesha T Krishnan
Former Director, IIMB | Professor of Strategy

Test your hypothesis and consider a what-if scenario where the solution you have decided on, vanishes
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Gourav Jaswal, the founder of Synapse, on the key challenges he faced
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